A good product page is essentially the liaison that converts potential customers into buyers. You know you have a great product, you’re driving traffic to your page, but no one is buying. Could it be your product page? More than likely. Shopify makes it easy to build an ecommerce store, add products and create impressive product pages.
Let’s discuss five tips that will help your Shopify product page convert:
1. Have clear, high-quality photos
While the main goal is to convert leads into customers, you also want to make the buying process as easy as possible for them. This starts with having clear, high-quality photos of your products. If potential customers can’t clearly see what you are selling, why should they buy it?
Having high resolution photos that showcase your products from different angles allows them to see exactly what they’ll be getting and also helps customers feel more confident in purchasing. Additionally, if the product is packaged in such a way that it creates an unforgettable unboxing experience, you’re likely to have less returns.
2. Create stellar product descriptions
In addition to high-quality photos, Shopify makes it easy to convey the value of your product through product descriptions. Support your product with different details that describe why potential customers should not be without it. Tell an interestingly relatable story while resolving their pain points at the same time. Thoroughly explain the specifications and include a sizing chart if necessary. This helps to answer any questions about your product beforehand and also helps shoppers convert to buyers quicker.
Tip: Use bullet points to further break down specs (color, finish, material, style) and keep details clear. Don’t use fancy, long words that you think may appeal to your audience. Use short to medium length sentences with simple terminology that is easily understood.
3. Provide social proof
When they say “the proof is in the pudding,” that includes social proof as well. Nowadays, people need to see it to believe it, especially in a world of deceptive products and risky online shopping. By providing potential customers with social proof that others have purchased your product(s) and enjoyed it, this presents a layer of “evidence” in a sense, that your products are real and actually work.
Include a section for customers to leave reviews with the option for submitting photos. Not only does it help potential buyers specifically see how the product may work for them, but it also can boost their confidence to purchase.
4. Create a powerful call-to-action
Remember earlier when I said you want to make it as easy as possible for shoppers to purchase from you? Powerful CTAs will reinforce this. Give specific instructions on what you want your potential customers to do. Don’t assume that just because they landed on your product page, they will buy. Guide and direct them on what to do next, as clearly as possible. Use buttons or specific text that tell them to “add to cart” or “buy here.”
Tip: When creating your CTA, use visually appealing text and buttons that make your CTA stand out.
5. Assess and verify mobile optimization
48.7% of people in the U.S. bought something online via mobile device in Q3 of 2020. It is undoubtedly clear that mobile optimization is extremely important. Good mobile responsiveness while shopping could be the determining factor to potential customers pushing the add to cart button and buying your products. Make it easier for them by catering to their needs and optimizing your product pages for mobile devices. Shopify has built-in tools that optimize the mobile experience to increase convenience and flexibility. Don’t focus on making your mobile ecommerce store identical to the desktop shop. Instead, focus on providing a mobile experience that is visually engaging, responsive and agile.
Additional tips to keep in mind when creating your Shopify product page:
Sell solutions, not just features: The truth is, nobody wants to be directly sold to. The key is to sell a solution to your potential customer’s problem. How will purchasing your products benefit their lifestyle, family, mental health, etc.? When you focus on selling the beneficial results and not just the product itself, customers will be much more inclined to purchase.
Keep product pages clear, simple and concise yet engaging: This is where the term “less is more,” comes in. While you want to be sure to thoroughly explain your product, don’t clutter your product page with lots of text, badges, photos and irrelevant information. Keep your product page design brief yet appealing by displaying a balance of both good design and copy that converts.
Use KPIs and SEO insights to track your goals: KPIs or key-performance indicators, are a type of performance measurement that helps evaluate your ecommerce store’s success. By keeping track of your KPIs and SEO (search engine optimization) insights, this helps to track and measure the success of your goals and what elements may need to be tweaked for better performance.
A dynamic duo: Fulfyld and Shopify
Several Shopify customers have partnered with Fulfyld to fulfill orders at rapid speed, effectively scale their ecommerce businesses and simplify their entire fulfillment process. At Fulfyld, we aim to make every step of the supply chain easy for you by completely taking fulfillment off of your hands. Contact us today to request a quote and let’s get started shipping your products.