May 3, 2021

Omnichannel Commerce: A Solution to Ecommerce Fulfillment during Covid-19

Sierra Jackson

When businesses began closing, and the world began quarantining and social distancing due to coronavirus, one thing that did not stop was: consumers purchasing goods. How consumers purchased goods might’ve changed, but they never stopped doing so.

Covid-19 increased the already growing trend of online shopping due to consumers now being forced to stay home and quarantine. Ecommerce fulfillment became more essential than ever as companies sought out strategies that could keep their stores running and also keep revenue coming in. So even as consumer purchasing behaviors shifted, ecommerce fulfillment provided an advantageous solution for companies to continue selling their products and scaling their businesses.  Retailers that didn’t utilize ecommerce solutions were pushed to learn or miss out on the majority of consumers now making most of if not all of their purchases online.

One way that businesses were able to have ecommerce fulfillment success is through omnichannel commerce. Omnichannel commerce is an opportunity to provide consumers your products across multiple channels, but we’ll touch more on this topic and break it down further in a moment.

Fast forward to now, ecommerce fulfillment is not just a “good to have” type of strategy. It is an essential need for businesses to continue successfully. Despite supply chain disruptions in 2020 due to Covid-19, a reliable and experienced fulfillment partner like Fulfyld can provide your business with vital ecommerce fulfillment solutions to help you succeed in 2021 and beyond.

What is Omnichannel commerce?

Omnichannel commerce is a sales strategy that concentrates on selling your products through multiple sales channels while connecting various touchpoints like your website, social media, email, mobile and brick and mortar stores. This provides a seamless, fully-integrated customer experience that is consistent and cohesive.  

Whether a customer is shopping online from their laptop and decides to continue shopping from their mobile device, or chooses to go in store to complete their purchase, they will have a customer experience that is steady across all channels.

What are the benefits?

Omnichannel commerce is mutually beneficial to customers and retailers, as it provides customers with prompt, personalized service through their preferred channels while retailers are able to maintain sales and increase their bottom line through unique, interconnected customer experiences.

Several benefits to omnichannel commerce include:

  • Synergy and connectivity across all platforms

When your products are offered to consumers across multiple channels, customers are likely to spend more money. According to a study focused on omnichannel retailing, 73% of shoppers use multiple channels during their shopping journey and customers who use 4+ channels spend 9% more with the company, on average. Synchronizing your platforms to enhance your customer shopping experience is definitely an unmatched strategy that you should start incorporating today.

  • Increases customer loyalty

Providing consumers access to your brand through multiple touchpoints, meeting them exactly where they are while scrolling social media or in their email inbox gives your brand more visibility and boosts customer loyalty. Delivering a personalized experience each time a customer interacts with your brand not only increases their loyalty to your products, but they also become more likely to recommend your brand to friends and family.  

  • Enhances the customer experience

If you haven’t already noticed, the customer experience is key. Consumers greatly appreciate when companies take time to integrate their platforms so that shopping is a seamless activity. Remember, you want to make buying from your company as easy as possible. Don’t overcomplicate things. Include necessary information as it pertains to real-time stock levels, sizing, pricing, etc. and make sure that your website and other sales channels are optimized for smooth checkouts and purchasing.

  • Improves data collection

Data collection improves with omnichannel commerce because this approach allows companies to gain specific insights on customers through multiple channels, and once a customer’s data is collected once it is no longer needed at every touchpoint. Additionally, tracking customer data makes personalizing their experience easier. For instance, you can target customers better and create engaging marketing content with messaging that speaks directly to them based on the consumer data you’ve collected.

  • Boost sales and ROI

By incorporating the benefits mentioned above along with utilizing a leading ecommerce fulfillment solution like Fulfyld, customers will be more inclined to shop with a brand that personalizes their experience, has speedy shipping and great customer service. Implementing these practices will engage customers and ultimately increase sales.

In addition, the study mentioned earlier also shows that omnichannel customers spend 10% more online than customers who only use a single channel.  

Integrate order fulfillment across multiple e-commerce channels with Fulfyld

At Fulfyld, we know how important it is for companies like yours to be able to offer products across multiple channels. No matter how many sales channels you have, we can seamlessly pull all of your orders into one shopping queue to be fulfilled quickly and accurately. Unlike some competitors, we can also add your branding to every order so that customers can remember your company.

By utilizing direct integrations across all channels of your brand, let us make your life easier and take care of all your ecommerce fulfillment needs. Contact us today and start shipping in 48 hours!

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