June 23, 2021

Paradigm Media: Pioneering Marketing in The CBD Industry

Yiasu Verma

In an industry troubled with pending Food and Drugs Administration (FDA) approval and public health stigma, CBD businesses face many hurdles in running their operations. Despite its legalization, CBD businesses struggle to sell their products in most places and have limited marketing opportunities, unable to advertise on popular social media platforms like Facebook, Instagram and Twitter. This is where Paradigm Media steps in! 

Led by Sophia Trunzo and Lior Root – two experienced digital marketers who have formed a dream team with an unmatched dynamic in an otherwise male-dominated industry, Paradigm Media was able to identify the untapped growth opportunities in the CBD Industry. The pair’s determination combined with their passion for digital marketing has allowed their agency to find immense success in helping their clientele in the CBD industry. Founded in late 2019, Paradigm Media has been able to maneuver around a complicated legal system and successfully run compliant ad campaigns of their clients’ products on major platforms like Facebook, Instagram, Google, etc.  

Although Paradigm Media is open to brands from all types of industries, their unique approach has made them the go-to brand for marketing in the CBD Industry, making it their primary focus. Even in their early days, they were highly demanded, gaining two clients before they even set up a website! Now they provide their services to over 30 brands in the CBD Industry. Paradigm has worked with several prominent brands in the CBD industry like Half Day CBD, Funky Farms and Original Hemp to name a few.  

Identifying the need for marketing experts in the CBD Industry, Paradigm Media has thrived by providing a solution to a major problem. As consultants, Paradigm helps brands set up a foundation, connect with manufacturers, figure out fulfillment, find the right partners, and then continue to help with developing a marketing strategy. Using their data-driven and ROI-focused approach; they develop unique strategies for each brand, matching their specific needs. This helps them stand out amongst other marketing agencies. They provide various services like Paid Marketing, Email Marketing, Affiliate Marketing, Content Marketing, SEO, Brand Partnerships and Social Media Management to fulfill the different digital marketing needs of their clients. Paradigm also works on educating consumers about the benefits of CBD and assuring them of the product’s safety. They navigate the customer’s journey from first engagement with the CBD brand to the moment of the final sale. 

Their unique approach starts with a ‘Discovery Phase’ where they pinpoint the ideal target audience for their clients and then move towards analyzing data to form a personalized customer acquisition strategy for each brand. They offer real business solutions to real problems faced by the companies in the CBD industries by linking with strategic partners who help with these solutions. Their various partners include MOVETIC, Impact Tech Inc., Fieldtest, theCHIVE, brobible, CBDAffs, Revcontent, Google Ads and many more.  

While some of Paradigm’s clients have fulfillment covered, many new to the industry need help sourcing a reliable company. That’s where their partnership with Fulfyld comes in. Paradigm’s consultative help will aid newer CBD Brands in carrying out fulfillment services to improve efficiency and relieve several logistical burdens.  

As the CBD industry grows, predicted to reach the $20 billion category by 2022, Paradigm Media has positioned itself as the CBD marketing agency. You can reach them on their website or email them at info@paradigmmedia.agency. Fulfyd provides seamless fulfilment services for CBD businesses. Contact us now to get started! 

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