April 10, 2021

Ecommerce Order Fulfillment Mistakes (and How to Fix Them)

Sierra Jackson

The goal to successful ecommerce order fulfillment is getting the right product shipped to the right customers’ doorstep in the right amount of time. However, this doesn’t always happen and it could be a number of reasons why: mislabeled packaging, poor inventory management, miscommunication or a cluttered, unorganized warehouse.

While missteps can occur from time to time, here are six common mistakes that can be avoided with the proper processes, tools and resources in place:

1. Lack of proper inventory management

Good inventory management is essential to your ecommerce business for tracking all orders, inventory levels, and keeping up with updates in real time. This allows customers to be aware of what items are in stock before purchasing. For example, let’s say you have 30 purple shirts left showing on your website, but only 27 purple shirts in your physical inventory. Because your physical inventory doesn’t match what is listed on your website, you have now oversold, and three customers can’t receive what they ordered. Not only does this create confusion for you, but frustrated customers as well. By utilizing the proper tools and resources to accurately manage your inventory, this will eliminate any confusion and create a positive shopping experience for your customers.

Additionally, a robust inventory management system provides you with low inventory alerts as well. These alerts occur when your inventory has reached a certain point so that you can replenish your stock in a timely manner before risking running out.

2. Miscommunication

Thorough communication between every moving part of your business allows everything to run smoothly and efficiently. While communicating with your customer each step of the way is important, something that is equally important is making sure your systems are well connected and communicating as well from the frontend of your ecommerce store to the backend. Your order management system will simplify this process by gathering and managing each order automatically as it comes through. When outsourcing your fulfillment to a top fulfillment provider like Fulfyld, your orders automatically update when you connect and integrate your store.

3. Lack of integration

When your store is integrated with your fulfillment providers software, all orders are received, automatically processed and shipped on your behalf. At Fulfyld, you can easily integrate your store with our software within the click of a button, and all of your orders and tracking information will automatically update no matter the sales channel.

4. Unorganized fulfillment warehouse(s)

Organization plays a big part in keeping your inventory controlled and your fulfillment optimized. When employees have to search through numerous bins to find a product, or boxes are piled high next to pallets making it difficult to move throughout the warehouse, this decreases efficiency significantly and diminishes fulfillment time. Furthermore, severe disorganization could cause your team members to get injured during the process.

Cleanliness and organization throughout the warehouse allow for maximum efficiency so more orders can be fulfilled at a much quicker rate. Picking and packing processes will improve along with customer service, because customers will now be able to receive their orders in a timely, accurate manner. While it may seem like disorganization doesn’t directly affect your profits, it can. When your warehouse is orderly and neat, your employees feel safer, their fulfillment speed increases and ultimately, so does your bottom line.  

5. Manually inputting information

Automating your order fulfillment process is the solution to avoiding any human error mistakes made by manually inputting information. Imagine missing the last number on your customer’s tracking information, so now they cannot properly track their order. Or, manually inputting addresses incorrectly on two different customers’ orders, now their orders ended up at the wrong address. Sounds like a disaster, right? Drastically reduce the chances of this happening by streamlining your process and simplifying the way you fulfill and ship your company’s orders.

While it’s definitely possible to automate fulfillment on your own terms to an extent, we recommend automating your order fulfillment with an experienced and reliable fulfillment provider like Fulfyld. You will save time and money, while dually selling more when you release the challenge of ecommerce order fulfillment from your hands so you can focus on other tasks like building your brand and marketing.

6. No returns management process

Though fulfilling orders and shipping to customers is extremely important, so is the returns management process. When customers want to return their order, do you have a system in place to process the returns? Properly processing returns could be the determining factor for whether a customer intends to shop with your company again, so you want to make sure you handle this matter well and showcase your best customer service.

At Fulfyld, we handle the entire reverse logistics process for you from quality control inspections to real-time updates about your customers’ return order status. Our warehouse experts thoroughly inspect every incoming product so that your future customers won’t receive any damaged or defective products. Additionally, any items that are resalable are properly restocked and repackaged as necessary.

Fulfill your ecommerce orders successfully with Fulfyld

It is literally our goal at Fulfyld to make ecommerce order fulfillment easy for you. We don’t want to complicate things, which is why we take the entire fulfillment process off of your hands so you can handle other aspects of your brand. Our powerful technology, secure warehousing and commitment to excellent service will truly set your brand apart. To learn more about Fulfyld, contact us today to upgrade your order fulfillment.

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