Sometimes it seems like new e-commerce platforms are multiplying faster than e-commerce storefronts themselves. Between Shopify, BigCommerce, Magento, WooCommerce, and more, there are more e-commerce platforms competing for your hard-earned dollar than ever before. In a way, this is great news. More competition means better

Selling on Amazon can seem like a no-brainer. After all, with 112 million users of Amazon Prime in the US alone, the total available market on that site is gargantuan. But once you actually get into the nuts and bolts of selling on Amazon, the

A healthy mix of e-commerce channels is vital for every online business. Diversifying your online sales channels allows you to reduce volatility and risk while maximizing profit. You’ll need to watch out for over-diversification, however, as that can reduce efficiency and eat into profit margins.

The internet’s a crowded place for typical e-commerce websites. In addition to selling products from your own website, you can choose to partner with one of the many behemoths of e-commerce. But what are the pros and cons of such an arrangement? Should you consider

If you’re one of the over one million merchants who do business through the Shopify platform, you’ll want to take advantage of their analytics platform. Offering a highly customizable and powerful suite of analytics options, e-commerce analytics in Shopify are deeply and seamlessly integrated into

We’d strongly suggest every e-commerce store owner become familiar with Google Analytics at some point. Even if you use another piece of software as a substitute for, or to interpret, Google Analytics, there’s a good chance that you could find tremendous utility in this versatile,