It’s time for the biggest shopping event of the year: Amazon Prime Day! Prime Day is Amazon’s annual 48-hour mega-shopping bonanza, offering over a million deals and the best offers exclusively to Amazon’s 150 million+ prime subscribers. Mark your calendars as the retail giant has officially announced that this year’s Prime Day event will take place through June 21 and 22.
As we close in on this year’s Prime Day, sellers on Amazon have a golden ticket to take their sales to next level! Prime Day brings a surge in customer traffic that can be capitalized on and has repeatedly experienced more sales than other major shopping events such as Black Friday and Cyber Monday. Businesses that sell on Amazon will want to make the most of this event as they will be exposed to millions of customers looking for exclusive deals.
Active sellers on Amazon must make their products available for sale to be able to reap the benefits of increased customer traffic and increase their profits. Subscribing to Amazon’s Professional selling plan will open doors to more tools you can use to your advantage.
Now let’s get into how you can increase your sales this Prime Day!
Prepare for the Event
As with any other occasion, preparation is key! Sellers must ensure that they are fully prepared to keep up with the rush and not get lost in the frenzy.
Spread the word
It is important to put the word out and a major influence on customer awareness, so research your competition to stay ahead of the curve. Doing market research and keeping track of consumer buying behavior and pricing trends is essential; you don’t want to end up offering products that no one wants to buy.
Keep your inventory ready
As sellers, you must also ensure that you have sufficient inventory available to keep up with the soar in demand. Whether you’re using Amazon FBA (fulfillment by Amazon), Seller Fulfilled-Prime, or Amazon FBM (fulfilled by merchant), it’s beneficial to consider outsourcing inventory management headaches to 3PLs like Fulfyld. Making use of these services will help with better transitioning of goods and your business.
Make attractive product listings
Customers scroll through products in a flash, so you must ensure that your product listing is attractive and stands out to catch the eyes of potential customers. Here are a few key tips to improve your product listing and stand apart from competitors:
- Use clear, high-quality images
- Product titles/descriptions should be concise and appealing
- Employ high-traffic search keywords
Running PPC campaigns and using SEO tools also help with identifying key search terms.
Use innovative promotions
It can be easy to get lost in the competition during the rush of Prime Day, so using creative promotional tools to differentiate yourself from the crowd. Free shipping, influencer partnerships, gifts upon purchase, and product bundles are a few great tools to have in your promotional arsenal. Sign up with Amazon’s FBA to make your products eligible for Prime Delivery and free shipping and create Amazon coupons to promote sales.
You’ll want to make your offer stand out, but you don’t have to do everything on your own. Amazon is there to help its sellers. The site provides you with various tools based on your plan that can be used to fully leverage the growth opportunity presented on Prime Day.
Amazon Selling Coach
Sellers can make use of the Amazon Selling Coach, which helps them find various selling opportunities and suggests personalized recommendations to maximize success. It notifies you about inventory, product and fulfillment opportunities. It also alerts you of low inventory levels based on sales so you can be ready to re-stock and not fall behind, especially during an event like Prime Day. The Selling Coach even allows you to track other similar offers available at lower prices so you can adjust your own offer accordingly.
Prime Day Exclusive Discounts
Amazon allows sellers to enlist their product under a special ‘Prime Exclusive Discount’ available to the prime subscribers. Products can be listed under ‘Prime exclusive discounts’ and will be displayed with special strikethrough pricing and a savings messages for the amount saved if purchased with the discount. All sellers with a 4 Seller feedback rating or no feedback rating are eligible for a Prime Day Exclusive Discount.
With Lightning Deals, you can have your product featured on a special promotional offer page. Having your product under Lightning Deals will increase its visibility on the site and will likely cause more customers to click on it. Products featured as Lightning Deals experience greater sales and better inventory outflow, ticking two goals one might have as a seller. All sellers who are subscribed to the Professional selling plan on Amazon can place their product under the Featured Offer and will be charged a fee based on how long your offer runs and the country in which it runs.
Advertise your products on Amazon! Have your product listings appear as sponsored ads in search results and other product pages. Products featured in sponsored ads have seen an increase of 100% – 150% in sales stimulated by ad clicks during previous Prime Days. You can even set up your ad campaigns two weeks prior to Prime Day and optimize your budget. Control your bids using Amazon’s bidding controls to increase the chances of your product appearing on the top of search results.
Prime Day is an event you certainly do not want to miss as a seller. Doing your research and planning your campaign puts you in a great position to make the most of the customer traffic and increase your sales.
At Fulfyld, we can help take care of your order fulfillment needs with our dedicated team. Integrate your Amazon store with our software and simplify your order fulfillment. Contact us today for more information!