June 26, 2019

Why Should Amazon Sellers Use Automation For Amazon Advertising?

Amazon advertising automation ensures your ads are automatically optimized, eliminating wasted time and ad spend.
Kirby Tifverman

Partner Spotlight: This article is in partnership with Sellozo

Using automation has many benefits, no matter how you decide to approach it. One of the biggest benefits is that it can save you an exponential amount of time. By using automation for your Amazon advertising, you’re able to dedicate time to other tasks that require more focused attention.

Automation also ensures that your ads are automatically optimized to help eliminate wasted ad spend. If you’re looking to save money on your Amazon advertising, using automation to optimize your keyword discovery and bid adjustments can help your ads run more profitably and discover keywords that gain you more sales.

An example tool for Ad Automation is Sellozo. Sellozo is an Amazon preferred partner that helps brands, sellers and agencies stay competitive with advertising on Amazon.  Sellozo increases sales and lowers your ACoS by fully automating your Amazon Sponsored Product Ad campaigns.

What Makes Sellozo’s Advertising Automation Different?

Sellozo’s advertising automation is leveraged by machine learning to deliver data-backed optimizations. All of Sellozo’s tools utilize proprietary, advanced algorithms based on actual sales and performance data to deliver the best results for Amazon Sellers.

On average, sellers using Sellozo see a 70% increase in ad profitability. Since founding in 2017, Sellozo has helped thousands of Amazon Sellers grow their eCommerce business. In 2017, Sellozo optimized over 150,000 sponsored ad campaigns representing over $50 million in ad spend and a gross merchandise value of $2.8 billion.

But the great part about using Sellozo to automate your Amazon advertising is that it can save you an average of 8-10 hours per week. Plus, because it’s truly fully-automated you can launch campaigns in just a few clicks. That means no more rule setting, accepting recommendations or any of that nonsense! So you can create a campaign in three quick steps and get to other tasks much faster than other platforms.

Using a tool like Sellozo, you’d no longer have to sift through search term reports, creative negative keywords, create new manual campaigns or adjust bids.  Sellozo takes care of all of these tedious tasks on a daily basis.  Sellozo has created a tool that allows sellers to connect campaigns by simply creating lines to each other.  This tool is called Campaign Studio.  In Campaign Studio, sellers can choose from the preset patterns or they can create their own. 

How to get started:

When you sign up, we connect to your Seller Central account and then you can either enable existing Campaigns for us to manage or our platform can help you easily Launch new campaigns for products.  Once you turn on the Optimizer and set an ACoS target, our system will then automatically adjust bids up and down for search terms and keywords to maximize profitability and hit ACoS goals. Sellozo will also automatically apply negative keywords when search terms are determined to be particularly bad for a given product.

We do have a 14 day FREE Trial for all new accounts!

To learn more about Sellozo and their other tools contact Kris Gramlich kgramlich@sellozo.com or visit Sellozo.com

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