In supply chain management, the term “Released to Store” (often abbreviated as RTS) refers to the point at which a product has been manufactured, packaged, and shipped from the production facility to be distributed to retailers. It marks a critical phase in the product’s journey from creation to reaching customers.
In this article, we’ll explore what “Released to Store” means and why it’s a crucial milestone in getting products from manufacturers to retailers efficiently.
The Meaning of RTS in the Supply Chain
The supply chain management includes several stages, from production to delivery. “Released to Store” (RTS) is a key milestone indicating that a product is ready for distribution. Key points about RTS include:
- Completed Manufacturing: The product has finished its production cycle.
- Ready for Distribution: It is now set for shipment to retail outlets or online warehouses.
- In Transit: RTS signifies that the product is on its way to physical stores or available for stocking in online retailers’ warehouses.
- Inventory Checkpoint: It assures businesses that inventory is in motion and close to being sold.
RTS vs. Release Date: What’s the Difference?
It’s easy to confuse RTS with the Release Date, but here’s the scoop:
- RTS happens first: The product is on its way to stores but isn’t for sale just yet.
- The release date is when the item officially becomes available for purchase.
For example, that new smartphone you’ve been waiting for might be Released to Store a week before you can actually buy it. This gives stores time to stock up and be ready for launch day.
What RTS Means for Retailers and Consumers
For retailers, RTS means:
- Time to organize inventory and set up displays.
- Coordinating with a 3PL partner to ensure seamless delivery and distribution.
- Getting ready for that big launch day when the product becomes available for customers.
For consumers, RTS signals:
- The product you’re waiting for is almost ready.
- It’s the final step before the item becomes available to purchase, whether online or in stores.
Even though it’s not on sale yet, RTS means the wait is nearly over!
Get Ready – It’s Almost Here
With the product now Released to the Store, it’s only a matter of time before you can get your hands on it. Retailers are getting stocked up, and soon, the product will be available for purchase. Keep an eye on the official release date—you’re just one step away from buying it!