What is an online marketplace?

An online marketplace is an eCommerce website that connects sellers to buyers. Many sellers use online marketplaces as part of their multichannel product placement strategy. We like to think of it as the farmers market of eCommerce.

As businesses continue to grow, many look for other avenues to sell their product in hopes of optimizing sales. After creating a customer base through their website, they often begin to explore other shopping platforms like Amazon and Ebay. 

Before exploring marketplace options, it is important to define a few things…

How much are you willing to spend? What sales margin are you comfortable with? Do you have the capacity to meet rigid shipping standards? 

Once you have a strong understanding of your limits and needs, then you can start exploring options! Listed below are the current top U.S. online marketplaces. 

  • Amazon
  • eBay
  • Walmart
  • Wayfair
  • Costco
  • Target
  • Chewy
  • Newegg
  • Etsy
  • Rakuten
  • BestBuy
  • Wish
  • Cratejoy
  • Overstock

If you are currently selling in a market outside of the U.S. (or just looking to expand), we have also listed some options below for international online marketplaces.

Global Audiences:

Latin America

  • Amazon Mexico
  • Mercado Libre


  • Amazon Germany
  • Otto
  • Rakuten
  • Le Redoute
  • Zalando

Asia Pacific

  • AliExpress
  • Amazon China
  • Taobao
  • Fruugo
  • TMall
  • TradeMe
  • Alibaba

Deciding to sell on an online marketplace is a big step for any business when you consider the requirements and pricing. If this is something you have already implemented or are interested in, check out our list of integrations to review your options with Fulfyld.