Justin Holland is VP of Operations at Fulfyld, where he leads 3PL and eCommerce fulfillment operations. He brings Fortune 500 trucking and logistics experience to how Fulfyld picks, packs, and ships for growing DTC and CPG brands.
An online marketplace is an eCommerce website that connects sellers to buyers. Many sellers use online marketplaces as part of their multichannel product placement strategy. We like to think of it as the farmers market of eCommerce.
As businesses continue to grow, many look for other avenues to sell their product in hopes of optimizing sales. After creating a customer base through their website, they often begin to explore other shopping platforms like Amazon and Ebay.
Before exploring marketplace options, it is important to define a few things…
How much are you willing to spend? What sales margin are you comfortable with? Do you have the capacity to meet rigid shipping standards?
Once you have a strong understanding of your limits and needs, then you can start exploring options! Listed below are the current top U.S. online marketplaces.
Amazon
eBay
Walmart
Wayfair
Costco
Target
Chewy
Newegg
Etsy
Rakuten
BestBuy
Wish
Cratejoy
Overstock
If you are currently selling in a market outside of the U.S. (or just looking to expand), we have also listed some options below for international online marketplaces.
Global Audiences:
Latin America
Amazon Mexico
Mercado Libre
Europe
Amazon Germany
Otto
Rakuten
Le Redoute
Zalando
Asia Pacific
AliExpress
Amazon China
Taobao
Fruugo
TMall
TradeMe
Alibaba
Deciding to sell on an online marketplace is a big step for any business when you consider the requirements and pricing. If this is something you have already implemented or are interested in, check out our list of integrations to review your options with Fulfyld.
Frequently Asked Questions
What is an online marketplace?
An online marketplace is an eCommerce website that connects sellers to buyers. It functions like a farmers market for eCommerce, allowing businesses to reach customers beyond their own website.
Why do businesses use online marketplaces?
Many businesses use online marketplaces as part of their multichannel product placement strategy to optimize sales and reach new customers. After establishing a customer base through their own website, they often expand to platforms like Amazon and eBay.
What should I consider before choosing an online marketplace?
Before exploring marketplace options, you should define: how much you're willing to spend, what sales margin you're comfortable with, and whether you have the capacity to meet rigid shipping standards.
How can I get started with selling on online marketplaces?
First, develop a strong understanding of your budget limits, acceptable profit margins, and operational capacity. Once you've clarified these factors, you can begin exploring and comparing options among the top U.S. online marketplaces.
Justin Holland is VP of Operations at Fulfyld, where he leads 3PL and eCommerce fulfillment operations. He brings Fortune 500 trucking and logistics experience to how Fulfyld picks, packs, and ships for growing DTC and CPG brands.
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